The perfect advertising video will increase your customer base and boost sales. But how does one do this in a world where people are paying less and less attention to advertising?

Tip 1: Define your target audience

Clearly defining your target audience will help you attune your commercial to a specific viewer. If you can address your audience directly and in an engaging way, your chances of finding new customers are greatly increased.

Tip 2: Make sure your video is entertaining

Including a certain level of entertainment in your commercial will allow you to capture your audience’s attention, increasing the chances that they’ll watch the entire video.

Tip 3: Establish a clear advertising strategy

There can be no success without strategy. A proper strategy will allow you to realise returns on your video investments. Simply launching a bunch of unrelated clips across all kinds of media serves no purpose. Having the right strategy will help your campaign become a success.

Tip 4: Don't scrooge on production value

Throwing money at airtime and online advertising will not do anything if the video you’re using is poorly produced. QuickWorks can help you every step of the way, from the first concept up to the activation of your commercial.

Tip 5: Include neuromarketing in your commercial

The application of the principles of neuromarketing will allow you to subconsciously motivate a viewer’s actions. For instance, the most effective advertising efforts are uncomplicated ones that that invoke positive emotions.