Subtlety

Branded video content tells your brand’s story, but does this in subtle ways. The primary criterion for success is that branded content be fun to watch. Recognisable, relevant and useful for the target audience. A branded video can for example show your company’s involvement in social issues or charities.

Finding the right balance

Inspiring videos with a twist ending often do very well as branded videos. There is even a chance that your video goes viral. Branded video content really looks nothing like a more traditional commercial—it’s a cool video that just happens to talk about your brand as well. This core concept can make it tricky to come up with an effective branded video, because one really needs to hit the perfect balance between sales and entertainment. This is a creative puzzle that QuickWorks has plenty of experience with!