Branded video content that makes your audience happy

Addressing passions and interests

Branded content differs from traditional advertising in a crucial way: the focus in branded content is not on the commercial message but on expression of the corporate identity and added value in the form of entertainment. Branded video content addresses your audience’s passions and interests. This means that such videos don’t interrupt whatever the viewer is doing; on the contrary, the audience actively seeks out such videos. With the support of a strong video strategy and an effective activation plan, your branded video content will feature on platforms where it will reach the right people.

Branded video content tells your story

Subtlety

Branded video content tells your brand’s story, but does this in subtle ways. The primary criterion for success is that branded content be fun to watch. Recognisable, relevant and useful for the target audience. A branded video can for example show your company’s involvement in social issues or charities.

Finding the right balance

Inspiring videos with a twist ending often do very well as branded videos. There is even a chance that your video goes viral. Branded video content really looks nothing like a more traditional commercial—it’s a cool video that just happens to talk about your brand as well. This core concept can make it tricky to come up with an effective branded video, because one really needs to hit the perfect balance between sales and entertainment. This is a creative puzzle that QuickWorks has plenty of experience with!

Are you curious about the possibilities of branded video content?

Contact us for a brainstorming session!

YOUR BRANDED VIDEO

GETTING STARTED WITH BRANDED VIDEO CONTENT

During our cooperation you will be taken care of. Of course we always work in consultation, from intake to delivery of your video. We always keep a close eye on your budget.

Intake interview
A personal acquaintance is therefore standard with us. We want to get to know your company well. What are the core values, proposition, objectives, target groups and of course where can they be found? But also the brand identity is important for us to know, it penetrates into the fibres of your company. Once we have mapped out your company, the purpose of the video content will come true. What exactly is the message, what results are expected and for whom is this video intended? On the basis of all this information the pre-production can be started.

Write a script
Our creative director gets to work with the valuable information from the intake interview and creates a unique concept and script. These will then be presented to you. By means of a storyline, examples and sometimes a storyboard, the whole thing is clearly presented to you. You will also immediately receive a preliminary planning and the financial foundation. After approval of the concept and script, we will proceed to the production of your video.

Production
In consultation with you, we plan the filming days at your location, and beyond. If necessary, we will also take care of casting actors, extras and/or the best locations in the Netherlands or abroad. If necessary, we will use our professional film studio. We have all kinds of high quality equipment such as drone, steadicam, crane and timelapse. This way we produce the most beautiful images for your cinematic branded video content.

Post-production
As soon as all the images are complete, our editor can start editing the images. If necessary, a voice-over is selected and we always work with appealing music. Music and editing are a two-pronged process. The editor ensures that they merge into one. This creates the first presentation version that we show to you online in a protected environment or during a personal appointment, and follows any correction rounds. Finally, we add the finishing touch and bring the color even more to life through color grading.

Delivery and activation
As soon as your video is to your liking it will be delivered to you so you can use it for your business. But Quickworks is happy to go a step further for you. We are happy to help and advise you with regard to video marketing. Use your video offline and online via YouTube or other social media channels such as Facebook, LinkedIn and Instagram, so that it is ready to conquer the world.

Input and brainstorm

Scripting by our creatives

Our filmcrew in action

In-house post-production

Delivery and activation

VIDEO SERIES OF YOUR BRANDED CONTENT

The power of repetition
A video series may well be part of the branded video content production. Do not underestimate the power of repetition. In a good video series your brand will subtly come back to you, giving you more and more brand awareness.

Video series have more impact
Have a video series made around a specific topic, group of people or project you are working on, and take your audience with you. This fits perfectly within the strategy of your video marketing. To make a real impact on your target audience, one video is often not enough. A series of videos that together tell your story and your brand values come across as much stronger.

Package prices for video series
Of course, each video series is tailored to your needs, goals and budget. To make your video strategy as effective as possible we like to think along with you, that's why we work with great package prices for multiple videos. Are you curious about what branded video content can do for your company? Feel free to contact us. We are happy to discuss the possibilities with you.