It’s easy to underestimate the power of a good making-of video. In some cases, the behind-the-scenes video can be even more important than the final result. So it’s a shame not to pay proper attention to this element, or to quickly shoot a jumbled video with your phone.*
A professional behind-the-scenes video can be a really powerful tool for your advertising campaign. QuickWorks can help you shoot unique, original and professional making-of videos at home and abroad.
The right tone-of-voice
Every video requires its own strategy. To arrive at that strategy, we must first consider the core, the real objective that the video will serve. What atmosphere do you want to communicate? What is the target audience? And how do you want to use the video? We can forge a real connection with the target audience by deploying the right tone of voice and emotion. Just as in a project video, we will look for the things that make your company unique. We use these insights to make unique images that show your company in authentic ways.
* If it’s not possible to invite a film crew to your location, we can also teach you how to make the best possible footage using a smartphone. You can then send us the results and we will craft them into a great corporate video in our editing suite.