How it's made video

The people behind the business

Why make a how it’s made video for your company? Because people buy products and services from other people, not from businesses. Store or restaurant employees are the ones who can make or break a company. A great salesperson in a store can make a personal connection with a customer and can therefore sell faster and more.

Put a face to your company by publishing a behind the scenes video and show people how your company works in a transparent way. Show spontaneous footage of employees, partners and customers going about their day. This will engage the viewer and forge a connection with your company.

Creating transparancy

A great behind the scenes video creates a bond of trust with your target audience. Once your target audience has seen your business up close, the step to buying something has become a lot smaller. Many people require a certain level of transparency before they can trust you. A video is the ultimate tool in communicating this transparency.

Commissioning a professional behind-the-scenes video

It’s easy to underestimate the power of a good making-of video. In some cases, the behind-the-scenes video can be even more important than the final result. So it’s a shame not to pay proper attention to this element, or to quickly shoot a jumbled video with your phone.*

A professional behind-the-scenes video can be a really powerful tool for your advertising campaign. QuickWorks can help you shoot unique, original and professional making-of videos at home and abroad.

The right tone-of-voice

Every video requires its own strategy. To arrive at that strategy, we must first consider the core, the real objective that the video will serve. What atmosphere do you want to communicate? What is the target audience? And how do you want to use the video? We can forge a real connection with the target audience by deploying the right tone of voice and emotion. Just as in a project video, we will look for the things that make your company unique. We use these insights to make unique images that show your company in authentic ways.

* If it’s not possible to invite a film crew to your location, we can also teach you how to make the best possible footage using a smartphone. You can then send us the results and we will craft them into a great corporate video in our editing suite.

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