Information video

Your massage delivered with clarity

Information videos are wonderful tools for clearly communicate complex ideas, business models, processes, products, and services. Whether you need a software demo video, a How-To video, an instruction video or a case study video: information videos will allow your company to present itself as an expert in its field. QuickWorks is ready to help you plan, create and activate your information videos.

The key success factors of any information video

Information videos are perfect examples of the 3H Model’s “Help” category. This kind of video content will yield highly satisfied customers and will continuously stimulate your conversion. You’ll create more loyalty and involvement among anyone interested in your products or services. Brand awareness will continue to peak by providing your target audience useful information. Information videos furthermore allow people to resolve issues themselves, which will greatly relieve the pressure on your helpdesk and customer service departments.

Structured series of information videos

You can build a loyal base of brand fans with a structured series of information videos. This type of video content is great for publishing on your website, in digital manuals, and on channels such as YouTube. Information channels are also very popular on social media. You can easily increase your brand value and it’s relatively easy to attract new followers this way. Properly optimised videos furthermore help improve your SEO.

How-to videos

Videos that actually add value 

Just like information videos, How-To videos can be a powerful part of your video content marketing. A How-To video will add tangible, immediately applicable value for your target audience. People will appreciate this and you’ll soon find yourself with a loyal online audience. Some audience members even go on to become brand ambassadors: superfans of your brand and company. A How-To video discusses step by step how a product works or how the viewer can use it themselves. You can explain how your products works and thereby pre-empt all kinds of questions that your helpdesk or salespeople would otherwise have to deal with.

Such videos thus offer very practical information that has direct value to the viewers themselves. One could think of simple directions on how to bake a cake, or more complicated guidelines on how to reprogramme a machine. Whatever information you’re planning to communicate, your audience must be able to quickly and easily understand the video. We can for instance insert animations and graphics to illuminate and clarify the information.

Important points of attention when creating a how-to video

Brand identity
Any how-to video should match your company's brand identity. Do you have a serious image or do you want to present yourself as sociable and accessible. The tone of voice must be right, and in line with the rest of your marketing.

Who are you making the how-to video for? Is this for your customers, who are already using your products or services? Or are you just trying to approach that group of people who are still looking for a solution to their problem?

On a level
A good how-to video is easy to understand for the target group it is meant for. Too much or too little complexity and you miss your goal. That is why we immerse ourselves in your target group during the first phase, before making the video.

A how-to video often uses a presenter. A professional actor can be hired for this. But you can also use someone from your own company. Hiring an actor has several advantages. They are used to the camera and will appear in a relaxed and natural way on the video. A good presenter will make the difference in your video.

Short and concise
You can undoubtedly talk for hours about your product or service. But don't go into too much detail in a how-to video. Make the video clear, short and concise. If it's a complex process, divide it up into a series of multiple videos.

However tempting it may be, a how-to video is not an ad or advertisement. So avoid any kind of sales in these videos. YouTube and social media users are particularly keen on this. As soon as there is a form of sales in the video, they quickly drop out.

Shall we discuss your how-to video or instruction video?

Feel free to contact us!

the video production process

Plan-based approach

Scripting by our creatives

Our filmcrew in action

In-house post-production

Delivery and activation

Instruction videos and trainings videos

Clear and effective

There is a certain art to providing clear instructions that any user will understand. A proper instruction video can help you communicate your message in an easy-to-understand manner. Videos are an effective tool for explaining complicated products or processes quickly and easily. You can guide the viewer through all steps of the process and you’ll have the opportunity to explain even the most complex facets in simple terms. Such videos can be great tools that you can post on your website or show during sales meetings. Does your company sell complicated equipment? Providing a training video can greatly help your customers make the most of your product.

Instruction video, step by step
A good instruction video eliminates the need for complicated instructions. Work faster and more effectively and never answer the same questions endlessly again. Quickworks clearly portrays even your most complicated subject matter. This can be with screenshots, animations or test persons who carry out the actions themselves step by step.

  1. The talk
    During an extensive conversation we delve into the vision behind your brand, your target group and the story behind the instruction video.
  2. Concept and script
    With the information from our conversation we will brainstorm. A concept will be put on paper and a script will be made. Possibly supported with a moodboard, this will be presented to you.
  3. Filming
    Are you satisfied with the concept and script, then it's time for action. The filming can begin. We pull out all the stops to make your story as clear as possible.
  4. Editing
    Only the best takes will be used for your instruction video. Possibly combined with appropriate music and a tight voice-over, where necessary supplemented with an animation and some color editing, and your video is ready!
  5. Activation
    Your instructional video is ready. You can use it offline, within your company. Or send your training video directly to your customers. This form of video content also works well online. But then the video must be shown in the right places. That is why Quickworks is happy to help you with the activation of your video content. We make sure that your instruction video ends up where your target group is.


Capturing your screen is the ideal way to demonstrate your software. But a video with single screen capture can quickly become boring. Take your software demo video to the next level by bringing your software to life and highlighting important features in a distinctive way through graphic effects. Don't settle for static screen capture only. Take advantage of the power of zooming, panning and transitions from linear to 3D recordings.

Software demonstration video

Bring your software to life

Software companies face an interesting challenge: they don’t have a tangible product to  show. So how can you find and entice customers? A software demo is a fantastic way to bring the power and capabilities of your software to life. Screen capture is an indispensable component of such videos. But there are even more important ingredients to a really creative software demo video.

Making it personal

Add a human face to your product by including a presenter in your video who demonstrates the software. After all, people do business with people. You can use one of your own employees, or hire a professional actor—we’d be more than happy to help you with casting. By making a unique, innovative software demonstration video, you can distinguish yourself within your industry and outpace all your competitors.

Case study video

Case study videos, an influential tool

Case study videos are a hugely important marketing tool that allow you to present your company’s successes in the most convincing and credible way. Nothing in sales works better than showing that other people and companies – that your customers can identify with – are already successfully using the product or service you’re trying to sell. Not only will such videos serve as inspiration, they will also instigate a “I want that too!” effect. And what better way to show this than by presenting you with case studies of our other assignments, so that you can see what you can expect from us.

Case study videos make an important contribution to your marketing, as they comply with one of marketing’s golden rules: talk about a product’s advantages, not its characteristics. Show your product or service in action, while keeping the focus on the customer. This will increase the audience’s trust in your product and your brand.

Wide-ranging applications

Case study videos can be used in all kinds of ways. On your own website and social platforms such as YouTube, Vimeo and Facebook, but such videos can also greatly enhance email marketing efforts and all kinds of offline marketing materials.