A great testimonial is decidedly not an uninterrupted chain of compliments. The customer should talk about how they experienced the product or service, and they should certainly also address some less positive aspects, as this will greatly increase the video’s credibility. The review will become even more effective if your company was able to tackle the issues a customer addresses in their video. You should make sure that the testimonial does not devolve into a sales pitch but truly reflects a genuine customer experience.
A sincere, honest and credible story
The key factor in creating a customer testimonial video is recording a sincere, honest and credible story. One must strike a careful balance between the script, the questions the interviewer asks, and the answers your customer provides. They must always feel free to provide an honest, personal reply. In short: authentic storytelling.