THE POWER OF VIDEO MARKETING

Everyone watches video

Cleverly deployed video marketing is a very powerful player within your company. On average we watch images almost 10 hours a day on different screens and that's more and more video in all sorts of capacities. Most people like images more than text.

"So the deployment of video marketing is only logical."

A good story cleverly spread

Quickworks is the specialist in video marketing. Without a good strategy, video marketing is useless. Every film needs a good story, an excellent production process and a thorough video activation. That's why Quickworks goes beyond video production and takes care of your entire video marketing from start to finish.

Why invest in a video strategy

A strong video strategy will allow you to deploy your video marketing to optimal effect. Naturally, you want to attain certain objectives with your company videos. Name recognition and brand awareness, leads, sales or instructions are just a few of the goals you may have in mind. All require a properly developed video strategy. QuickWorks tackles your video strategy by first getting an overview of the complete picture. We take your current marketing strategy and use it as the basis for developing the various components of your new video strategy. We then use this information to create the perfect video content, of course supported by comprehensive video activation.

Parts of the video strategy are:

  • Creating profiles for viewers
  • Developing a customer journey
  • Mapping the competition
  • Define video content to be produced
    • Through the 3H model
  • Draw up an activation plan
  • Choose video platform(s)
  • Plot guidelines
  • Setting success criteria

5 key components of any video strategy

Quality           The videos really connect to your brand-awareness goals
Connection     Interesting enough to sit down and take some time for
Distribution    Using the right channels to reach your target audience
Recurrence     The videos are shown regularly, making sure you remain in the foreground
Budget            We keep to the agreed-upon budget

“Today’s video marketing stops interrupting and starts inspiring”

Do you want to discuss your video strategy?

Advantages of a video strategy

Total customer journey influence

Plan-based approach

Optimal use of budget

Commercially successful content

Targeted and findable

3H model

Solid foundations

Are you serious about integrating video content into your marketing? The 3Hub model can form the solid foundation for your video strategy, allowing you to establish a stable relationship with your target audience. You will be found better online and you can proactively support your audience’s satisfaction by answering their questions directly. Establishing a permanent impact will increase your conversion rate.

Getting a clear view of your video content

The 3Hub model comprises three kinds of video content: Hero, Hub and Help.

Hero video content

  • Hero-level video content is marketing in the big leagues. These videos will reach large audiences and who knows, they might even go viral!

Hub video content

  • Hub video content is a fixture in your video marketing push. Visitors will keep coming back for it and your organisation will stay on your (potential) target audience’s mind.

Help video content

  • This may seem like the less interesting of the three options, but this is the content that you’ll use to directly engage with your target audience’s questions, comments and wishes. Video content that viewers actively go looking for. People increasingly enter full sentences or questions into search engines: How does … work?, Where can I … ?, Clever ideas for …, Etc.

Smart dosing throughout the year

Hero puts you in very dosed, 1 to 3 times a year. Hub schedules you more often, about 3 to 12 times a year. Help is the fixed base and can be done as often as possible. Everything of course depends on the type of company. Below you can see the three types of video content of the 3Hub model:

3H Model -> Hero, Hub, Help

HERO

Your ‘Go-Big’ moment. Ideal to be NOTICED.

Corporate video Branded video content Commercial

HUB

Keep connecting with your target group and enter the CONNECTION.

Mood video Promotion video Advertisement video Testimonial video Project video How it's made video Event video content and rental Branded video content Non profit video

Help

The silent force. Content that will continue to stimulate the CONVERSION.

Explanation video Product video How-to video Instruction video Job offer video Screen capture Case study video Event impression Event video Live streaming

Video activation

Good video activation determines success

Without good video activation you might as well leave your new video on the shelf. And that's a shame. We understand that you want to show your video content to as many people as possible. Good video promotion and activation is therefore indispensable for success. The video can be used both online and offline, Quickworks helps you with this. We do this by optimizing your video and deploying it through the right channels. We can deploy campaigns via social channels, and help you promote your video through advertisements and other paid media.

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ALWAYS THE RIGHT VIDEO ON ANY CHANNEL