Viral marketing, the secret ingredient

Strong emotional connection

It can sometimes seem as if certain videos go viral without any effort. Nothing could be further from the truth: getting a corporate video to go viral requires immense amounts of work and planning. There is a huge difference between a fun commercial and a video that can really go viral. You will have to earn the media attention you’re looking for. But what is the secret ingredient that makes a video go viral? Successful viral marketing campaigns use storytelling to forge a strong emotional connection with the viewer. Such videos can be inspiring, funny, surprising or even shocking, and the viewer simply has to share it with their friends, family and network.

Some viral ingredients:

  • Recognition
  • Emotion
  • Involvement
  • Concetual synergy
  • Approaching te right social infuencers
  • Engaging cummunities
  • Using the perfect suprise effect

Begin by  entertaining

Viral marketing requires your company to first succeed in entertaining and only then start promoting yourself. As soon as viewers feel that they’re watching an ad, their attention will dissipate. Your message has to be subtly packaged in a highly entertaining video that captures your audience.

Do you have a viral idea?

Share it with us, we enjoy a challenge!

VIRAL MARKETING IN 4 STEPS

Smart and thoughtful
Viral marketing requires a tight strategy and a well thought-out concept. A short and smooth video is watched more often. A catchy title also invites. The right description and keywords ensure that the video is easy to find. And perhaps unnecessarily, make sure the video can easily be shared through various channels.

Step 1: Planning your viral marketing
Planning is crucial in viral marketing. For example, who do you want to reach? When you want to reach everyone, you end up reaching no one. By specifically choosing one target group, you shoot with sharpness. By tailoring the content of your video to the passions, interests or frustrations of these (social) influencers, you increase the chance that your video goes viral. The sharper your goal and target group are chosen, the greater the chance of success.
Of course we also look at your competition, and how we can do things differently. Because the more unique your profile, the better.

Step 2: Creative development of your viral marketing
From idea to tightly developed script. In addition to understanding your target group and goals, an appealing story needs to be created. How are we going to appeal to your target group? What is the trigger we need to hit? And how do we wrap your message in it?

Step 3: Production of your viral marketing video
And then it's time to record your viral video. The team at Quickworks has the latest video techniques and knows exactly how to use them. From a simple studio shoot, filming on location or a large-scale stunt, nothing is too crazy. These images are edited into the perfect video message.

Step 4: Seeding and activating your viral marketing video
Your video is ready to go out into the wide world. We optimize the video with the right description, title and keywords, for a good findability. The video is placed on the right (social) channels, adapted to the channel and the corresponding target group. After that, the results are closely monitored and the KPIs are monitored.

Why QuickWorks

One stop shop for all your video content

In-house video production

Input and brainstorm

More value for money

Experts in storytelling

Shouting across the entire sea or going viral in the right fish bowl?

Playing a numbers game or...

It seems like a wonderful thing: going viral all over the world. But your video might yield more actual results when it reaches the right 1000 people – it’s different for every company.  The total numbers don’t show whether the intended effect has been accomplished. You may reach tens of thousands of people, but if only a tiny fraction of them are potential buyers of your product or service, all that exposure doesn’t mean very much. The real jackpot in video marketing is going viral with the right target audience.

It's always exciting and surprising

Sometimes videos go viral and no one understands why. In other cases, a video seems destined to become popular. No matter how expertly you plan the strategy, the script and the activation efforts, you can never really predict what will go viral. Everything has to be perfect, down to the smallest details like locations where the video is shot and the available marketing budget.

Surprise your audience, but remain true to yourself

It is important to take into account whether the story – the contents of the video – is relevant to and fits in with the company’s identity. A forced story will never work. Only after you’ve entertained your audience will you have ‘permission’ to share your brand message. If you haven’t earned this yet, the viewer will simply move on.

Simple message

The message of any viral video must be simple: do not try to say too much at the same time. And never betray your norms and values. The closer you adhere to your identity, the more authentic your message will feel. And that is exactly what people want to see. Do you already have a viral idea? Contact us today and share your concept: we love a challenge!