Strong emotional connection
It can sometimes seem as if certain videos go viral without any effort. Nothing could be further from the truth: getting a corporate video to go viral requires immense amounts of work and planning. There is a huge difference between a fun commercial and a video that can really go viral. You will have to earn the media attention you’re looking for. But what is the secret ingredient that makes a video go viral? Successful viral marketing campaigns use storytelling to forge a strong emotional connection with the viewer. Such videos can be inspiring, funny, surprising or even shocking, and the viewer simply has to share it with their friends, family and network.
Some viral ingredients:
- Concetual synergy
- Approaching te right social infuencers
- Engaging cummunities
- Using the perfect suprise effect
Begin by entertaining
Viral marketing requires your company to first succeed in entertaining and only then start promoting yourself. As soon as viewers feel that they’re watching an ad, their attention will dissipate. Your message has to be subtly packaged in a highly entertaining video that captures your audience.